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NEW CONCEPT IN SKIN CARE
SCIENCE
BIONOVA and Nanotechnology
What Is Exactly Nanotechnology in Life Science?
Product Composition & Technology
Science Versus Aging
How Natural Is Natural
BEAUTY
CUSTOMIZATION
CUSTOMIZATION FROM A to Z (watch video)
How Natural Is Natural

A cultural move toward "natural" and away from man-made chemicals is a current theme voiced by skincare consumers.

There is a considerable misinterpretation of the word "natural" when used in the skin care industry. It has become a popular feature on product labels of most companies, but, unfortunately this has no scientific basis. In the skin care industry "natural" describes products composed of botanical raw materials and from other earth derived elements found in nature.

The question is:
Are the botanical and earth derived elements as natural
to the human body as they are to plants?

The answer is NO

From a physiological prospective, what is natural to plants is frequently foreign to the Human Body. Generally, active substances produced in plants do not physiologically exist in the human body. Although plants and humans are both part of Mother Nature, they are two different entities.

It is true that humans consume plants for nutritional purposes. However, the plants then undergo metabolic processes in the digestive system that decomposes, absorbs and synthesizes into new components and then the body eliminates what has not been used. The skin cannot undergo these metabolic processes and eliminate the excess nutrients, which results in clogging of intercommunication between skin cells and as an outcome, the negative impact on the skin in a long run. Therefore, these "natural products" are acting superficially and non-physiologically on the skin outer cellular level.
  • BIONOVA uses substances which are physiologically produced in a Human Body and therefore can be considered "truly natural" for the human organism.
  • BIONOVA's proprietary bio-nutrients (NANO-COMPLEXES™) are the only truly natural bioactive ingredients indigenous to the human body.

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